One year post launch, the local Meetings Matter campaign – a campaign leveraging leads from local people - has resulted in a projected economic impact of $4.08 million dollars over the next two years. The $4.08 million is comprised of eight events ranging in size from 140 – 700 delegates, staying in Fredericton an average of four days each. What each of these events has in common is a local champion who worked with Fredericton Tourism and the Fredericton Convention Centre to secure the group booking for the City of Fredericton.
“We have been encouraging locals to provide leads to us for several years; I am happy to announce that this renewed marketing effort in the local area is providing such great results.” says David Seabrook , Manager of Fredericton Tourism. “Each delegate attending a national conference in Fredericton generates $324 per day in direct economic impact for the City of Fredericton, which translates into a more vibrant community and economy for visitors and locals alike.”
Local champions have worked with Fredericton Tourism and the Fredericton Convention Centre to bring national and regional events to Fredericton over the next few years, which will result in this influx of new money into the city venues, accommodations, transportation and food & beverage sectors.
“Meetings and events happen in all industries ” says Cathy Pugh , General Manager of the Fredericton Convention Centre. “If locals let us know about the events held in their industry, our professional team will do the work to bring that event to Fredericton.”
The website www.MeetingsMatterFredericton.ca provides additional information on the campaign, as well as a user-friendly form to let the meeting professionals know about the event you attend.
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